The B2B Founders' GTM Systems Playbook
Run go-to-market as one system, not five disconnected tools.
A practical 30/60/90 plan to wire your GTM into a single control plane, with shared suppression across every channel and measurement that holds up in a board meeting.
Written for founders and revenue leaders who are tired of stitching CRM, outbound, ads and reporting together by hand — and want one system the whole team can actually run on.
- A single control plane: one source of truth for accounts, people and stages
- Shared suppression so channels stop stepping on each other
- Measurement that survives scrutiny — attribution you can defend
- A 30/60/90 rollout you can start this week
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Thanks — here's The B2B Founders' GTM Systems Playbook. It's also a useful reference to come back to as you roll out each phase.
Download the playbook (PDF) Book a GTM Systems AuditWant a second pair of eyes on your setup before you start? A short audit tells you what to fix first.
What's inside
A field guide for treating go-to-market as one operating system — not a pile of point tools that each report their own version of the truth.
The single control plane
One model for accounts, people and lifecycle stages that every channel and report reads from.
Shared suppression
A common exclusion layer so outbound, ads and lifecycle stop contradicting each other.
Measurement that holds up
Attribution and reporting you can defend in front of a board, not rebuild before every meeting.
The first 30 days
Stabilise the core: definitions, ownership and the data that everything else depends on.
Days 30–60
Connect the channels into the control plane and turn on shared suppression.
Days 60–90
Make measurement trustworthy and get the system ready for safe automation and AI.