GTM Systems Audit
Find out where your GTM systems are leaking trust, time and revenue.
A focused diagnostic for scaling companies that need to understand what is broken across CRM, reporting, workflows, automation and AI-readiness — before spending money fixing the wrong thing.
A clear read on what is actually slowing you down
As companies scale, GTM systems quietly drift out of shape. CRM data becomes unreliable, reporting stops matching reality, workflows fork into manual workarounds, and nobody is certain which number is the source of truth. The cost shows up as operational drag, slow decisions and revenue that leaks between the gaps.
The GTM Systems Audit is a focused diagnostic, not a sales pitch. We examine how your revenue operations work today, identify where trust and time are being lost, and give you a prioritised roadmap you can act on — with or without us.
CRM and process
How your CRM is structured, where the data is unreliable, and where manual process is creating drag.
GTM workflows
How leads, deals and customers move through your funnel, and where the handoffs break down.
Reporting trust
Whether the numbers your team and board rely on can actually be trusted, and why they cannot today.
Lifecycle and funnel
How your lifecycle stages are defined and tracked, and where the funnel leaks time and revenue.
Automation and AI-readiness
Where automation can remove manual work, and whether your data is structured well enough for AI.
What you get
Deliverables
Everything you need to make confident decisions about your GTM systems — written down, prioritised, and tied to the outcomes that matter to your team and board.
- CRM and process review
- GTM workflow review
- Reporting trust assessment
- Lifecycle and funnel assessment
- Automation opportunity map
- AI-readiness score
- 30/60/90-day roadmap
- Prioritised recommendations
The 30/60/90-day roadmap
The audit ends with a sequenced plan, not a list of problems. You will know what to fix first, what can wait, and what each step is worth — so the work pays for itself in trusted reporting and reclaimed time.
Investment
Fixed and agreed up front, scoped to the size of your team and systems. No open-ended day rates.
How it works
Three steps, from first conversation to a roadmap you can act on
Book
We start with a short conversation to understand your systems, your team and what is slowing you down.
Review
We examine your CRM, reporting, workflows, automation and data foundations against how your revenue teams actually work.
Roadmap
You receive a prioritised set of recommendations and a 30/60/90-day roadmap you can act on with or without us.
Want a sense of it first?
The free GTM Systems Readiness Check is a softer way in. It scores your CRM, reporting and automation in a few minutes and shows you where the biggest gaps are.
Take the GTM Systems Readiness CheckWhere the audit leads
The audit is the starting point. From here you can build the foundations or bring in ongoing leadership.
GTM Operating System Build
Redesign and implement your CRM, reporting and automation as a trusted source of truth.
Learn moreFractional GTM & Data Lead
Senior RevOps, data and automation leadership without a full-time hire.
Learn moreAll offers
See how the audit fits into the wider GTM operating system offer ladder.
Learn moreSee where your systems stand
Book a GTM Systems Audit and get a clear, prioritised view of where trust, time and revenue are leaking across your revenue operations.
Book a GTM Systems Audit